Maybelline SuperStay Matte Ink is one of the best-known drugstore liquid lipsticks in the US, and it earns that reputation with a simple promise: put it on in the morning and forget about it. But a long-wear matte can also be drying, patchy or hard to remove if you use it wrong.
Quick Verdict
| Price | $12.99 (0.17 fl oz / 5 ml) on Maybelline’s US site |
| Finish | Saturated, full-coverage matte |
| Wear claim | Up to 16 hours |
| Transfer | Marketed as transfer-proof and smudge-resistant |
| Applicator | Arrow-shaped tip for outlining, flat edge for filling |
| Customer rating | About 4.4 out of 5 from roughly 16,800 reviews (includes incentivized reviews) |
| Best for | People who want color that survives meals, masks and long days |
| Skip if | Your lips are already dry or flaky, or you dislike a “tight” feel |
Short answer: It’s a strong value for long-wear color, as long as you prep your lips and wear it on purpose rather than as a comfort product.
What Is Maybelline SuperStay Matte Ink?
SuperStay Matte Ink is a liquid lipstick that dries down to a flexible, matte film. Unlike a bullet lipstick, which stays creamy, this formula sets. Maybelline describes it as water-resistant, smudge-resistant and food-resistant, with a lightweight feel that “moves with your lips.” It is also dermatologist tested.
The packaging uses a doe-foot style applicator with an arrow tip, which is the feature most users mention. The pointed end traces the Cupid’s bow and corners, and the flat side fills the rest in one pass. Maybelline also says the current tube uses lighter packaging than the original version.
Maybelline’s own pages list slightly different shade counts, from about 30 to 36, so check the shade wall at the store or the product page before you plan a specific color.
How Long Does It Really Last?
The official claim is up to 16 hours. Some brand badges mention 24 hours, but the product copy itself says 16, so treat 16 as the figure to expect.
Real wear depends on three things:
- Lip prep. Smooth lips hold the color longer. Flaky lips lift it in patches.
- Oils. Greasy foods like pizza, burgers and buttery pastries break down any long-wear matte faster than a salad will.
- Layers. One thin coat holds better than a thick one, which can crack or peel.
Expect it to survive coffee, a mask and a normal workday. Expect to touch up the inner lip line after a messy meal.
What’s In It? The Ingredient Breakdown
Maybelline lists a silicone-based formula. The first ingredients are dimethicone, trimethylsiloxysilicate and isododecane, which form the flexible film that gives the lipstick its staying power. It also lists nylon-611/dimethicone copolymer, silica silylate and paraffin, plus pigments such as titanium dioxide, iron oxides and mica, depending on the shade.
What that means for you:
- Silicone film = long wear. That film is also why it doesn’t feel creamy.
- No oils at the top of the list. Don’t expect it to condition your lips.
- It contains fragrance (parfum), benzyl alcohol and limonene. If you’re sensitive to fragrance, patch-test on your inner arm first.
- Ingredient lists vary slightly by shade. Check the box for the exact color you buy.
If you have a known allergy or a lip condition, ask a dermatologist before using any long-wear matte.
Shades to Look at First
Maybelline’s range runs from soft nudes to deep berries, classic reds and bright pops. These are some of the names regularly mentioned in the line:
- Dreamer and Lover for soft pinks
- Romantic, Believer and Voyager for wearable rosy and mauve tones
- Composer and Visionary for deeper berry and plum territory
- Ringleader and Revolutionary for stronger reds
- Cocoa Connoisseur for brown-leaning nudes
- Exhilarator for a bold statement shade
Shade names, numbers and availability change as Maybelline adds limited editions (past drops have included city and coffee themes), so confirm on the product page or in store.
How to Choose Your Shade
- Look at your undertone. Gold or olive skin often suits warm reds and brown nudes. Pink or cool skin often suits berries and blue-reds.
- Match your lips’ natural color. A nude with too little pigment can wash you out. A slightly deeper shade than your lips usually looks best.
- Test on your lips, not your hand. Hand swatches don’t show how a color reads once it dries down.
- Check in daylight. Store lighting changes how mauves and browns look.
If you love brown-toned nudes, a liner makes the shade look intentional. This guide to choosing a brown lip liner explains how to match it to your skin tone and lip color.
How to Apply It So It Lasts (and Doesn’t Crack)
- Prep, then wait. Gently exfoliate if you have dry flakes, apply a thin balm, then blot off the extra after a few minutes so the surface isn’t slippery.
- Outline first. Use the arrow tip along your natural lip line, from the Cupid’s bow to the corners.
- Fill in with one pass. Use the flat edge. Don’t go back and forth, because the formula starts to set quickly.
- Let it dry fully. Wait roughly two to three minutes before pressing your lips together or eating.
- Skip the second thick coat. If you need more intensity, add a thin layer after the first sets.
Two Looks Worth Trying
- Blurred stain. Dab color in the center of the lips and blend outward with a fingertip for a soft, diffused finish.
- Defined lips. Trace the lip line with the arrow tip, then fill in for a sharp, graphic edge.
How to Make It More Comfortable
The biggest complaint about any long-wear matte is dryness. A few habits help:
- Moisturize at night, not right before applying.
- Pat, don’t swipe, if you must touch it up.
- Don’t peel it. If the edges lift, press them back down or remove the product gently rather than picking at it.
- Choose comfort when you need it. If your lips feel tight all day, a creamier product is the better choice for that day. Pairing a matte on the outer lip with a glossy touch in the center is one approach, and this Dior lip oil review shows what a nourishing, glossy product looks like for days when comfort wins.
How to Remove It Without Irritation
Because it’s built to resist water, plain water won’t dissolve it. Use micellar water or an oil-based remover that is labeled safe for lips. Hold a soaked cotton pad on your lips for several seconds first, then wipe gently. Scrubbing hard irritates the skin and makes the next application look worse.
Common Mistakes
- Applying over dry, cracked lips. The formula highlights texture.
- Using too much. A thin layer wears better than a thick one.
- Rubbing lips together straight away. Let it set first.
- Layering it over a heavy balm. The slippery surface stops it from gripping.
- Forgetting the rest of the look. A bold lip needs a balanced eye. A clean lash base such as a mascara primer or eyelash primer keeps eyes defined without competing with the lips.
Pros and Cons
Pros
- Strong color payoff in one pass
- Long-wearing, with transfer and smudge resistance
- Precise arrow applicator
- Affordable at $12.99
- Wide shade range at drugstores and online
Cons
- Can feel dry or tight, especially on dehydrated lips
- Contains fragrance
- Needs a proper remover
- Less forgiving if applied thickly
- Touch-ups after oily meals
Is It Worth Buying?
Yes, if you want reliable color for long days, don’t mind a matte feel, and are willing to take two minutes for prep. It’s a smart pick for events, office days, travel and anyone tired of reapplying. If you prefer a cushiony, moisturizing finish, choose a creamy lipstick or tint instead and keep the Matte Ink for days when staying power matters most.
Frequently Asked Questions
How long does Maybelline SuperStay Matte Ink last?
Maybelline claims up to 16 hours. In everyday use, expect it to stay through a workday and a meal, with touch-ups after oily food.
Is SuperStay Matte Ink drying?
It can be. The silicone-based film sets to a matte finish and doesn’t condition the lips, so prep and a gentle night routine matter.
Is it transfer-proof?
It’s marketed as transfer-proof and smudge-resistant once fully dry. Let it set for a couple of minutes before eating or pressing your lips together.
How much does it cost?
$12.99 on Maybelline’s US site. Retail prices can vary, so compare Walmart, Target, drugstores and online sellers.
How do I remove it?
Use micellar water or an oil-based remover labeled safe for lips, and hold it on the lips for a few seconds before wiping.
Can I wear it with lip liner?
Yes. A matching or slightly deeper liner helps define the shape and can add staying power around the edges.
Does it contain fragrance?
The ingredient list shows fragrance (parfum), so patch-test if you’re sensitive.
The Bottom Line
Maybelline SuperStay Matte Ink delivers what it promises: saturated color that stays put. It isn’t a comfort lipstick, and it works best on smooth, prepped lips with a thin application and a proper remover at night. For $12.99, it’s one of the easiest ways to get all-day lip color without a luxury budget.



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